The Value of Internal Social Networking. Study after study shows how a well connected, galvanized
employee base adds to corporate growth and bottom line revenue:
• 52% of organizations using Web 2.0 achieved Best-in-Class performance (Aberdeen Group)
• Companies using Web 2.0 tools achieved 18%
increase in engagement (Aberdeen Group)
• Sabre has already attributed $500k in
savings to their employee social networking tool
• Cisco attributes millions in savings to their
wikis
How can your
organization increase revenue through the adoption of a secure internal
network?
Increased Sales Focus
The real-time nature of a social network allows a company to
generate ad hoc sales contests. Rather than using traditional means to deploy
these special programs, a social network can target regional sales teams in a
fun way. Furthermore, targeted programs can be used to positively build
camaraderie among otherwise competing sales teams.
New Employee Orientation
Bringing a new employee up-to-speed quickly can be costly. The more quickly a person can acclimate to a company and its culture, the more
effective that person will be --- resulting in less money spent by your
organization in recruiting, training, and related onboarding costs. An
internal network will allow you to have other team members act as a sounding
board, become mentors, answer basic questions, and provide sales tips or
suggestions pertaining to working within your company --- all in real-time!
By offering these resources to your employees, your new
employees are better able to focus on servicing your customer‘s needs and
delivering value in both revenue as well as stock price.
New Product Launches
Everything has been done --- collateral produced, marketing
and sales plans developed, and now all you need are customers. When your hard
work results in customers, wouldn’t it be good to hear what they are saying?
An internal social community is one prime way of receiving
real-time feedback and concerns that customers are sharing with your company
representatives. This same social network can convey an appropriate way to
address these concerns/problems which will reach your entire organization ---
meaning that you’ve got problem solving occurring at the source, among peers.
You only get one chance to make a first impression and an internal social network can ensure that all of your employees are presenting a
common goal toward achieving the highest customer satisfaction and service!
