Media Buyng. Michaels Wilder offers full service media planning and buying focused on the recruitment marketplace. Our clients reach across many industries, so our seasoned professionals have the media expertise to create sourcing strategies that will drive immediate resumes from qualified candidates and engage qualified, non-active job seekers. These sourcing strategies include traditional, interactive, and non-media options:

Traditional:
• Local and national newspapers
• Trade and association publications
• Diversity publications
• Broadcast and radio
• Outdoor advertising
• Job fairs
• Direct mail

Interactive:
• General job boards – national and local
• Niche websites
• Diversity websites
• Military websites
• E-mail campaigns
• Banner advertising

Non-Media:
• Employee referral programs
• Professional and association networking
• Targeted direct marketing
• Public relations – college, local, and association

In addition to comprehensive sourcing strategies, we can make recommendations on requests for alternatives to newspaper advertising such as trade journals, professional association newsletters and websites, niche websites, electronic newsletter sponsorships, and online postcards.

Our media negotiation services are not just reserved for large posting purchases, but also for every media buy made. Our team has the experience to insure that the price and utilization of that media is optimized. We insure that each site, publication, direct mailing list, etc. is optimized and at the best price.