Media Analytics. Michaels Wilder believes it is essential to track the results of any sourcing strategy to determine the success of the entire campaign. Success can be defined in various ways depending your needs and media utilized, but generally relates to the following components:

• Candidates generated by media by position
• Number of candidates that apply by media
• Spend effectiveness report
• Cost per applicant

Michaels Wilder is a strong proponent of the use of metrics. The media metrics tool that we employ allows us to insure that each media is accountable and that we can regularly review the impact of each media choice and allocate those dollars as the results dictate.