Advertising Placement. Once the recruitment strategy is developed and its advertising component identified, the Michaels Wilder account team begins the day to day placement of that strategy in both print and online channels.
Particularly for online placements, it is essential that your organization stay abreast of the best career-related websites on which to post job openings. We provide you with strategic media plans formulated from exhaustive research utilizing Media Metrix, Forrester Research, our internal media research team, and other respected industry sources. With a wealth of information at our fingertips, we can evaluate each site based on demographics, target audience, and internet traffic while systematically assessing the website’s functionality for content and ease of navigation. This assessment provides you with the best possible interactive posting solutions that will allow you to recruit and retain top talent.
The Michaels Wilder team researches and posts to hundreds of career-related websites in the areas of general job boards and niche and association websites. Our expertise is locating the right job board, negotiating the best rate, and providing the posting content that will bring candidates directly to you.
Submitting your requests to Michaels Wilder can be simplified through our online ad placement system. Within only a few clicks, any of your recruiters can browse available ad templates and submit an ad to our placement team. Michaels Wilder does not have an automated job posting service that allows your job postings to be distributed to multiple job boards at once. Our belief is that, while these tools benefit the vendor by reducing their time to post, each job and job board are unique and require specific formatting and attention to detail to make the posting successful. Our model allows us to provide this kind of detail without increasing your costs.